/ MARKETING INTELLIGENCE LAB

Tools for
marketers.

A growing collection of free calculators, frameworks, and AI utilities built to make the complex simple.

8 UTILITIES · 3 LIVE · 5 IN DEVELOPMENT

/ ALL UTILITIES

LIVE

EMEA Growth Opportunity Explorer

Market Selection

Compare 30 priority EMEA markets across 10 indicators to identify where your next marketing investment could generate the strongest opportunity.

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LIVE

EMEA Paid Media Privacy Navigator

Privacy & Compliance

Identify the privacy and compliance questions behind your tracking, targeting and first-party data strategy across EMEA and US markets.

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LIVE

CPC Inflation Calculator

Budgeting

Project future cost-per-click across channels based on historical inflation rates and industry benchmarks.

LAUNCH TOOL
COMING SOON

ROAS Target Planner

Forecasting

Model the spend, conversion rate, and AOV combinations needed to hit your return-on-ad-spend goals.

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COMING SOON

Sample Size Calculator

Experimentation

Determine the minimum sample size for statistically significant A/B tests before you launch a campaign.

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COMING SOON

Ad Copy Variants Generator

AI

Generate headline and description variations tuned to channel character limits and intent stages.

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COMING SOON

Keyword Cluster Tool

AI

Group raw keyword lists into themed clusters for campaign structuring and negative-keyword discovery.

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COMING SOON

Brief Template Library

Frameworks

Plug-and-play briefs for channel launches, creative requests, and quarterly media reviews.

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Have a tool idea?

Reach out if there's a marketing challenge you'd like a tool for. I build these between engagements.

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